Black Cushion Foundation
A signature compact. A refined starting point for your everyday makeup edit.
KOREAN PRESTIGE BEAUTY / THE UNITED STATES
Rooted in Seoul.
Ready for
what’s next.
A considered perspective on Korean beauty. Connecting HERA’s distinctive spirit with American audiences and meaningful partnerships.
01 / A NEW PERSPECTIVESCROLL TO EXPLORE
SEOUL ORIGINS✦AMERICAN PERSPECTIVE✦CONSIDERED BEAUTY✦LASTING CONNECTIONS
01 / OUR PERSPECTIVE
Beauty with a point of view.
Business with intention.
We see beauty as an expression of identity. Our focus brings the sophistication of Korean beauty into conversation with the energy and individuality of the United States.
Through thoughtful brand presentation and purposeful relationships, we connect a Seoul-born perspective with new possibilities in the American market.
02 / THE BRAND IN FOCUS
HERA
CONTEMPORARY SEOUL BEAUTYCONFIDENT. EXPRESSIVE. DISTINCTLY SEOUL.
A singular spirit.
A wider world.
Discover HERA through a curated selection of makeup and skincare. A modern beauty perspective shaped by individuality, refined color, and the confidence of Seoul.
Explore the HERA edit03 / THE CONSIDERED EDIT
Six selections.
Endless expression.
A focused introduction to HERA.
Makeup and skincare, thoughtfully presented.
Rouge Classy
An expressive lip color selection for a considered, confident finish.
Sensual Nude Gloss
A gloss-led approach to color, dimension, and understated expression.
Signia Refining Water Essence
An essence from the Signia collection to explore as part of your skincare ritual.
Signia Core Lifting Serum
Discover the serum step in HERA’s Signia skincare collection.
Signia Vital Lifting Cream
Complete your introduction to Signia with this cream selection.
Your edit starts here.
Save a product to keep it in your personal selection.
Saved selections stay in this browser. No account needed.
Product links open AmoreMall Korea in a new tab.
04 / MEET LISA SMITH
A personal vision.
A considered approach.
Lisa Smith brings a personal perspective to Korean beauty, connecting an appreciation for Korean beauty with a focus on the American market.
With HERA at the heart of the collection, the approach is thoughtful and relationship-led: a space for beauty discovery, retail conversations, and meaningful partnerships.
Lisa Smith
Start a conversation05 / WORKING TOGETHER
Shared ambition.
Meaningful possibilities.
Retail conversations
Connect over product presentation, customer experience, and opportunities in the United States.
Market development
Explore a considered approach to introducing Korean beauty to American audiences.
Creative partnerships
Start a conversation about storytelling, thoughtful collaborations, and shared ideas.
06 / GOOD TO KNOW
A little more
clarity.
Where can I purchase the products?
Product images and the retailer button link to AmoreMall Korea. You complete any purchase on the retailer’s website, where prices, stock, and terms are displayed.
Can I order for delivery in the United States?
Check the retailer’s current shipping destinations before ordering. For U.S. product inquiries, contact Lisa at lisa@coraila.com. This website does not confirm delivery availability.
How can we discuss a partnership?
Use the conversation guide below to choose retail, market development, or creative partnerships. It prepares an email draft for you to review and send.
Where are my saved products stored?
Saved products are stored in this browser on this device. They are not synced to an account and can disappear if browser data is cleared. If storage is unavailable, selections last only for this visit.
Does the inquiry guide send a message automatically?
No. It opens your email app with a draft. Review the message and send it yourself. You can also copy the draft and paste it into webmail.
LET’S START SOMETHING CONSIDERED
Your next chapter.
Our next conversation.
For U.S. retail, brand partnerships,
and product inquiries.